Content Marketing for Forklift Dealers

What separates industry leaders from everyone else?

The valuable information they share before the sale is ever made.

Content marketing is how you get noticed and build trust with your audience. It’s not just about writing for your product or service, it never was; it’s about answering your customers’ biggest questions and positioning your dealership as the expert they can rely on.

And this, in turn, makes the sale.

What is content marketing?

Content marketing is the process of creating valuable, relevant content for your audience—blog posts, articles, social media posts, newsletters and more—to educate your audience and let Google know about your authority on the subject.

When done right, content marketing:

Attracts the right customers searching for forklifts
Boosts your Google rankings with strategic keywords
Builds trust by showcasing your expertise
Generates leads by providing useful, engaging content

Your one best reason to start content marketing

Content marketing will give you great results in the long run.

Unlike paid advertising that stops working the moment you stop investing, quality content continues generating traffic for years.

Everybody knows content is king, but you must know your audience’s interest, where they are, how to target them and how to use that content to persuade them, and that can only happen with a helpful content marketing strategy.

What can I do for you?

The purpose of content marketing is to let people know there’s a forklift dealer nearby that actually knows forklifts—inside and out.

And that’s exactly what I’ll do for you.

I’ll research, write and optimise your content, so people don’t just land on your website, they actually find it useful. They read, learn and stick around long enough to check out other pages on your site.

Why other pages? That’s where they buy your products and services.

Here’s how it works:

Blog Posts: A well-maintained blog shows buyers you’re an expert they can trust. It covers industry news, safety tips, maintenance advice and buying guides. The more valuable content you share, the more people see you as the go-to forklift expert in your area. And when they need a forklift? You’re the first name that comes to mind.
Newsletter: This keeps potential buyers engaged, reminds them you exist and builds trust over time. A newsletter is the perfect way to promote products on offer during seasonal times.
LinkedIn: Share key insights on LinkedIn to connect with industry professionals and potential customers. This builds credibility and keeps you on their radar.

These are just a few of the many content marketing strategies you can utilise to promote your business.

How content strategy works for content marketing

Content marketing is about creating high-quality content that people find helpful.

And for it to work, every piece of content should be built around one strategic keyword—so Google ranks your website higher for the exact terms forklift buyers are searching for.

Here’s how the process works:

Research topics – Find out what forklift buyers are searching for.
Select the right topics – Focus on content that builds authority and attracts potential customers.
Perform keyword research – Pick strategic keywords with good search volume and low competition.
Write the content – Make it engaging, helpful and easy to read.
Optimise for SEO – Use keywords naturally, write strong titles, add internal links and structure it for search engines.

"Abbas' SEO website content has increased traffic by 100%."

I want to take a moment to recognise Abbas for the fantastic work he’s done on the Accounting SEO project. Last year, the site was seeing around 4,005 in traffic, and thanks to his dedicated efforts, it’s now at 8,600 – an incredible increase of 100+%! Abbas, your hard work and expertise have really paid off, and the results speak for themselves. This is a great achievement, and it’s clear that your approach is making a huge impact.

— James H

Chief Executive Officer

With specialised content marketing strategy, you can attract leads, build trust and sell more equipment through SEO-driven, high-converting content.

Download this rough guide to my content marketing fees.